Microsoft and HTC cozy up in push for Win Phone 8, look to address ongoing issues

Earlier in the calendar week Bloomberg stated that HTC had scrapped plans for a 5" or college Windows Phone due to the inability of the OS to calibration up to 1080P. Certain, the device could pass muster with 720P or 768P only for a major device similar that to hit now or in early 2022 would backside the contest.

Now it's being reported that Microsoft's Ballmer met direct with the CEO of HTC, Peter Chou, when he passed through Taiwan recently. In of itself this is non news as the 2 mega CEOs reportedly exchange emails and encounter several times a twelvemonth. Only in this example, the limiting resolution of the Windows Telephone 8 and presumably other areas of contention were brought up.

Windows Phone 8 of form can scale upward to college resolutions but information technology requires the Windows Phone squad to actually set the parameters and put it in the toolbox for manufactures (chosen an SDK). Originally, Windows Phone eight supported iv resolutions, including ironically a very low-resolution 480x640 that was scrapped just weeks before the June Summit. Why Microsoft did non perceive the firsthand demand for 1080P is not too articulate, though presumably they were betting on devices with smaller displays taking priority.

Indeed the 'phablet' classification (devices with displays ranging over 5 inches) is still a new category that is being explored by OEMS. About techies blew off Samsung'south Galaxy Note device as a gimmick that is until it sold very well prompting the development of the Annotation Ii (and even a Note III is being rumored already).

With no power to reach for 1080P though, HTC sees Windows Phone 8 every bit unnecessarily handicapped, which we hold. (HTC merely launched the Droid Deoxyribonucleic acid on Verizon, featuring a 5" 1080P brandish, resulting in a staggering 441 PPI).

Ballmer'due south ad endorsing the HTC 8X

Bloomberg likewise goes on to cite HTC's numbers that 70% of Windows Phone 8 ads feature the 8X Windows Phone, including Steve Ballmer'southward "this is my Windows Phone" ad. While the human relationship between Nokia and Microsoft is often emphasized, information technology is clear that HTC and Microsoft have a long history too and things are looking expert between the companies. HTC recently reported increased revenue, partially due to the success of the HTC 8X (and now 8S) phones, which have garnered a lot of favorable attention.

The question remains though how fast Microsoft can try to please its OEM partners. And what about a 5" Windows Phone 8 device with 1080P made past HTC or even Nokia—would that be something you folks are interested in? Audio off in comments.

Source: Bloomberg

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Source: https://www.windowscentral.com/microsoft-and-htc-cozy-push-win-phone-8-look-address-ongoing-issues

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